Forest Pathways uses for quick insights WAVE and Google Lighthouse. However, we fundamentally consider that automated auditing has a place but manual testing is so much better.

Testing can:

Ensures a Smooth User Experience:

  • Identifies and eliminates bugs and errors: Broken links, malfunctioning buttons, and missing content.
  • Improves usability and accessibility: Testing with real users and automated auditing can show problems. Fixing these issues makes your website more user-friendly for everyone, not just people who are dissabled.
  • Testing helps identify performance issues and can help optimize your website for speed, ensuring users can access information quickly and efficiently.

Boosts Brand Reputation and Trust:

  • Creates a professional and reliable image: A polished website free of errors and inconsistencies conveys professionalism and builds trust with users. Conversely, a buggy or poorly designed website can damage your brand image and reputation.
  • Protects against security vulnerabilities: Testing helps identify security loopholes that could be exploited by hackers, safeguarding user data and protecting your website from potential attacks.
  • Improves SEO and search engine ranking: Websites with optimized user experience and fast loading times tend to rank higher in search engine results. Thorough testing can help you achieve this, leading to increased visibility and organic traffic.

Optimises Conversions and Business Goals:

  • Increases sales and leads: A user-friendly website with clear calls to action is more likely to convert visitors into customers or leads. Testing helps refine your website to maximize its effectiveness in achieving your business goals.
  • Reduces bounce rates and improves engagement: Frustrated users who encounter errors or have difficulty navigating your website are more likely to leave quickly. Testing helps keep users engaged and on your site for longer.
  • Provides valuable data and insights: Testing provides valuable data on user behavior, pain points, and preferences. This information can be used to continuously improve your website and make it even more effective in meeting your business objectives.

Ultimately, website testing is an investment that pays off in the long run. By dedicating time and resources to thorough testing, you can ensure a positive user experience, protect your brand reputation, and achieve your business goals.