What
Reducing images file size from their original file size and or type.
Why
Improved Website Performance
Smaller image sizes lead to faster website loading times, which directly impacts user experience and search engine ranking. Nobody wants to wait for a website to load, especially with slow internet connections.
Enhanced User Experience
Faster loading times improve user engagement and keep visitors on your website longer.
Boosted SEO
Search engines consider website speed (First Contentful Paint (FCP)) when ranking pages. Optimised images contribute to faster loading times, potentially improving your website's search engine visibility.
Reduced Bandwidth Consumption
Smaller images translate to less data usage for both users and website owners. This is particularly important for users with limited data plans and website owners concerned about hosting costs.
How
Here are some free to use online apps to help: