What

Here is some of the meta data from this website

<meta charset="utf-8" />

<title>Accessibility resources and videos to help you with website accessibility provided by Forest Pathways</title>

<meta http-equiv="x-ua-compatible" content="ie=edge" />

<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />  

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

<meta name="keywords" content="forest pathways, forest of dean, gloucestershire, web accessibility, website accessibility, jaws accessibility testing, supernova accessibility testing, adult accessibility testing, accessibility checker, accessibility law, accessibility help, web accessibility resources, web accessibility videos, manual accessibility testing" />

<meta name="author" content="guy woodland" />

<meta name="robots" content="index, follow" />

<meta name="description" content="Forest Pathways can help you with your website accessibility journey. We provide a comprehensive range of resources and videos to help you make your website accessible for everyone.">

<meta property="og:type" content="website"/>

<meta property="og:title" content="Forest Pathways"/>

<meta property="og:image" content="https://forestpathways.co.uk/logo.jpg"/>

<meta property="og:description" content="Forest Pathways can help you with your website accessibility journey. We provide a comprehensive range of resources and videos to help you make your website accessible for everyone."/>

<meta property="og:url" content="https://forestpathways.co.uk"/>

<link rel="canonical" href="https://forestpathways.co.uk" />

Why

These bits of code are crucial to the running of a website.

Metadata, often described as "data about data," plays a crucial role in various aspects of the digital world, making it incredibly important for several reasons:

  • Organising and Understanding Data - Provides context and meaning to raw data by describing its attributes, origin, format, and relationships to other data sets.
  • Enables efficient data discovery, retrieval, and analysis by making it searchable and understandable.
  • Improves data quality and consistency by documenting data standards and facilitating error detection.

How

Well-written and informative meta tags can significantly improve your website's search engine visibility, user experience, and overall web presence. Remember, they're your chance to make a strong first impression, both on search engines and your potential visitors. If its missing or wrong you will have problems.

  • Title Tag - The most crucial tag, appearing in search results and browser tabs.
  • Meta Description - Summarises your page content for search results and snippets.
  • Keywords - Though less impactful on ranking now, relevant keywords can still signal content relevance to search engines.
  • Robots.txt - Instructs search engine crawlers which pages to index and avoid.
  • Viewport Tag - Optimises the page layout for different screen sizes and devices.
  • Social Media Sharing Tags - Define how your page information will be displayed when shared on social media platforms.

This code is placed in the <head> element of the document.