What

Here is an example of text contained within an image.

a graphic depiction of may hill which is in the forest of dean with a golden pathway leading to the summit

It is very convenient but the text is not readable for a screen reader and as mentioned when resized up or down it may not be readable as in this example. However the alt tag is readable for screen readers.

a graphic depiction of may hill which is in the forest of dean with a golden pathway leading to the summit

Why

If we look at this example the logo is an image and the text is html text styled with CSS.

a graphic depiction of may hill which is in the forest of dean with a golden pathway leading to the summit

FOREST PATHWAYS


How

Just do not add text in an image.